Creating a series of hero product shots for a limited collection of handmade knives. The vision should emphasize the precision and craftsmanship of the craftsman – a premium style with an emphasis on the texture of the steel and the detail of the handles. The shots are adapted for web/print and social formats.
Building a consistent visual system for the product line
Preparation of master files for print and web
Main and alternative compositions for A/B testing
+27% longer time on product page (compared to previous designs)
CTR +19% in campaigns for foodies & premium kitchen segment
Brand lift according to internal research: +14% perceived craftsmanship
