Photographic production for Maxi Velingrad after a complete renovation of the hotel. The main goal was to create visual content that reflects the new identity of the complex – a combination of luxury, tranquility and natural harmony.
The shots are intended for the corporate website, social media, online booking platforms and PR materials.
Presentation of renovated interiors and exteriors with an emphasis on detail, light and atmosphere
Building a visual narrative that emphasizes the feeling of relaxation and high class
Preparation of master files for web, brochures and advertising campaigns
Ensuring a uniform aesthetic for all communication channels
Production:
A two-day shooting session covering the main areas — lobby, rooms and suites, spa area, restaurant, outdoor pool, and surroundings.
Post:
Selection and retouching of the selected frames, color balance and visual unification of the series. Final versions for web (WEBP/JPEG) and print (CMYK TIFF).
The new visual identity positions Maxi Velingrad as the leading SPA hotel in the region
Improved visual consistency across all communication channels
+32% increase in online engagement on social media after posting new footage
Increased trust and interest from tourism partners and media
