Creation of a visual campaign for UBB, inspired by the transformation and renewal in the banking sector. The concept “the wind of change” is interpreted as a symbol of movement, lightness and new opportunities for customers. The vision combines corporate seriousness with emotional warmth and is adapted for outdoor, digital channels and print publications.
Visual expression of the key message “the wind of change” in a positive, inspiring context
Building a unified visual system for a multichannel campaign
Emphasizing trust, stability and prospects for the future
+28% brand recall in post-campaign survey
+21% more positive brand associations (keywords: “reliability”, “new beginning”, “moving forward”)
Successful integration of the visual concept across all corporate and marketing channels
