Photographic and visual concept for the special edition “Woman is” – a project that celebrates the achievements and multidimensional role of women in business, society and culture. The vision emphasizes elegance, authenticity and inner strength. The shots were developed for the cover, interior portraits and digital communications.
Creating a visual language that pays tribute to female leadership and inspiration
Preparation of cover and additional portrait series for print and digital
Building a consistent and empathetic aesthetic for the campaign
Pre-production: conceptual research, moodboard, selection of color codes and set design
Production: 1 day of shooting in the studio, working with leading ladies from business and culture, cover and alternative portraits
Post: retouching, color grading, preparation of master files for print and web
+33% higher reader engagement compared to previous special editions
Strong media coverage and positive PR effect
Internal research: +18% association with “inspiration” and “authenticity” as brand qualities
